Testing Business Ideas poster


A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-

Author David J. Bland

Pages 368

Publisher John Wiley & Sons

Published Date 2019-11-06

ISBN 1119551420 9781119551423

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