Details
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.Covert Cows will help you… Discover unexpected, out-of-the-box marketing met
Author Steve Robinson
Pages 224
Publisher Thomas Nelson
Published Date 2019-06-11
ISBN 1400213193 9781400213191