Covert Cows and Chick-fil-A poster


The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.Covert Cows will help you… Discover unexpected, out-of-the-box marketing met

Author Steve Robinson

Pages 224

Publisher Thomas Nelson

Published Date 2019-06-11

ISBN 1400213193 9781400213191


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