Subject To Change: Creating Great Products & Services for an Uncertain World


To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, begi

Author Peter Merholz
Pages 192
Publisher "O'Reilly Media, Inc."
Published Date 2008-04-15
ISBN 0596553935 9780596553937


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