Purple Cow

Details

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by

Author Seth Godin
Pages 160
Publisher Penguin UK
Published Date 2005-01-27
ISBN 0141924861 9780141924861

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Google 4.0