Made to Stick


NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation

Author Chip Heath
Pages 336
Publisher Random House Publishing Group
Published Date 2007-01-02
ISBN 1588365964 9781588365965
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