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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are

Author Chip Heath
Pages 320
Publisher Random House of Canada
Published Date 2010-02-16
ISBN 0307373878 9780307373878

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