Hooked

Details

Revised and Updated, Featuring a New Case StudyHow do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us

Author Nir Eyal
Pages 256
Publisher Penguin
Published Date 2014-11-04
ISBN 0698190661 9780698190665
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Ratings

Google 4.5