The Paradox of Choice


Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are pres

Author Barry Schwartz
Pages 304
Publisher Harper Collins
Published Date 2009-10-13
ISBN 0061748994 9780061748998
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