Marketing 4.0 poster

Details

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer

Author Philip Kotler

Pages 208

Publisher John Wiley & Sons

Published Date 2016-12-05

ISBN 1119341205 9781119341208

Ratings

Google 5.0

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