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Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism--an ingenious communications model that hinge

Author Joseph Weiler

Pages 364

Publisher Cambridge University Press

Published Date 1999-02-25

ISBN 0521585678 9780521585675

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