Predictably Irrational


Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cent

Author Dan Ariely
Pages 280
Publisher Harper Collins
Published Date 2008-02
ISBN 006135323X 9780061353239
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