Influence (rev)


Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest

Author Robert B. Cialdini
Pages 320
Publisher Harper Collins
Published Date 1993
ISBN 0688128165 9780688128166
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