Good to Great


The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can

Author Jim Collins
Pages 320
Publisher Harper Collins
Published Date 2001-10-16
ISBN 0066620996 9780066620992


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