Principles of Marketing poster


Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profi

Author Philip Kotler

Pages 122

Publisher Prentice Hall

Published Date 1996

ISBN 0131902083 9780131902084

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