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*Selected as one of Soundview Executive Book Summaries's the "30 Best Business Books" of the year.* Remember the Cola Wars, with Coke and Pepsi battling it out year after year for supremacy in the soft drink market? Or what about the Burger Wars, the legendary slugfests between McDonald's and B

Author Darren Rovell

Pages 243

Publisher American Management Association

Published Date 2006

ISBN 0814472990 9780814472996


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