The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising,

Author Jonah Berger
Pages 256
Publisher Simon and Schuster
Published Date 2016-05-03
ISBN 1451686587 9781451686586
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