100 Things Every Designer Needs to Know About People

Details

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combine

Author Susan Weinschenk
Pages 99998
Publisher Pearson Education
Published Date 2011-04-14
ISBN 0132658607 9780132658607
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