Permission Marketing poster


The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite progr

Author Seth Godin

Pages 255

Publisher Simon and Schuster

Published Date 1999-05-06

ISBN 0684856360 9780684856360


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