Business Strategy poster


What is strategy? For many it is the application of a theory, model or framework. In this book Spender develops a different creative approach. Emphasizing that firms face uncertainties and unknowns (knowledge gaps) he argues that the core of strategic thinking and processes rests on the organization

Author J. -C. Spender

Pages 340

Publisher OUP Oxford

Published Date 2014-01-30

ISBN 019103679X 9780191036798

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