The Challenger Sale poster


What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their

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Author Matthew Dixon

Pages 240

Publisher Penguin

Published Date 2011-11-10

ISBN 1101545895 9781101545898


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