The mere fact that you are reading this back cover tells me that you have enormous power.I'm not trying to flatter you.You would not be here, reading this, if you were not interested in creating, or at a minimum contributing to, a total reimagination of how brands should behave in a new world.Your media budget and allocation is the most underutilized asset in your entire marketing arsenal. And your most powerful.Imagine this, what if you can no longer advertise.Why? Because most people hate advertising.We're on a globe without a map. Or perhaps we are in a snow globe. Wherever we are, in order to navigate the new world, you have to first face the multiple facets of "non-ad" value that give a brand its true meaning, from purpose to packaging and distribution to content creation and partnerships. The next question to ask is this: how can you create new customer benefits through brand behaviors, rather than interrupting them with ads?Envisioning such a place - which will disrupt our industry - requires us to reframe marketing entirely. This book shows you how.
The new murder mystery thriller from the No.1, million-copy bestseller ‘Compelling, up-all-night reading’ Erin Kelly‘Atmosphere you can cut with a knife’Alex Michaelides‘Cunningly constructed’ Louise Candlish‘Gloriously twisty’ Ruth Ware‘Creepy and compelling’ Sarah Pearse Welcome to No.12 rue des Amants A beautiful old apartment block, far from the glittering lights of the Eiffel Tower and the bustling banks of the Seine. Where nothing goes unseen, and everyone has a story to unlock. The watchful conciergeThe scorned loverThe prying journalistThe naïve studentThe unwanted guest There was a murder here last night.A mystery lies behind the door of apartment three. Who holds the key? Praise for the No.1 bestseller, Lucy Foley: ‘Gloriously escapist thrills from an Agatha Christie for the Instagram age’ Guardian ‘Thrilling’ The Times ‘Lucy Foley is really very clever’ Anthony Horowitz ‘A very modern Agatha Christie for the new roaring twenties’ Sarah Pinborough ‘Both a classic whodunnit and a very contemporary psychological thriller that left me guessing right to the end’ Kate Mosse The Guest List was a Sunday Times No.1 bestseller for w/c 14/09/2022 The Guest List was the Goodreads Choice Awards winner for Crime & Mystery 2020
From the author of People Like Her, a smart and sinister murder mystery set in the secretive world of exclusive celebrity clubs, where the A-list members and the staff who serve them all have something to hide. The Club The A-List is Dying to Join Envisioned as a luxurious home-away from-home for Very Important People, The Home Group is a collection of celebrity members clubs dotted across the globe, from London to Lisbon, Malibu to Manhattan, where the rich and famous can party hard and then crash out in its five-star suites, far from the prying eyes of fans and the media. The most spectacular and exclusive of all is Island Home--a sprawling, closely-guarded complex of faux-rustic guest cabins, spas, bars and restaurants just off the English coast. To mark its opening, Home's mercurial CEO Ned Groom and his team have planned a glamorous three-day launch party, easily the most coveted A-list invite of the year. But behind the scenes, tensions are at breaking point. Years behind schedule and vastly over budget, the project has stretched a long-serving and long-suffering team to their limits. There's Ned's trusted PA, who has over decades maneuvered her way from coat-check girl to Home's inner circle; Ned's younger brother, who has sacrificed his marriage and morals to be Ned's right-hand man; the Head of Membership keeping the world's most spoiled and jaded individuals entertained using any means necessary; the Head of Housekeeping, who plays silent witness to the guests' very worst excesses. All of them have something to hide - and that's before the beautiful people with their own ugly secrets even set foot on the island. As tempers fray and behaviour worsens, as things get more sinister by the hour and the body count piles up, some of Island Home's members begin to wish they'd never RSVP'd at all. Because at this club, if your name's on the list, you're not getting out . . .
#1 NEW YORK TIMES, WALL STREET JOURNAL, AND BOSTON GLOBE BESTSELLER • One of the most acclaimed books of our time: an unforgettable memoir about a young woman who, kept out of school, leaves her survivalist family and goes on to earn a PhD from Cambridge University “Extraordinary . . . an act of courage and self-invention.”—The New York Times NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY THE NEW YORK TIMES BOOK REVIEW • ONE OF PRESIDENT BARACK OBAMA’S FAVORITE BOOKS OF THE YEAR • BILL GATES’S HOLIDAY READING LIST • FINALIST: National Book Critics Circle’s Award In Autobiography and John Leonard Prize For Best First Book • PEN/Jean Stein Book Award • Los Angeles Times Book Prize Born to survivalists in the mountains of Idaho, Tara Westover was seventeen the first time she set foot in a classroom. Her family was so isolated from mainstream society that there was no one to ensure the children received an education, and no one to intervene when one of Tara’s older brothers became violent. When another brother got himself into college, Tara decided to try a new kind of life. Her quest for knowledge transformed her, taking her over oceans and across continents, to Harvard and to Cambridge University. Only then would she wonder if she’d traveled too far, if there was still a way home. “Beautiful and propulsive . . . Despite the singularity of [Westover’s] childhood, the questions her book poses are universal: How much of ourselves should we give to those we love? And how much must we betray them to grow up?”—VogueNAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Washington Post • O: The Oprah Magazine • Time • NPR • Good Morning America • San Francisco Chronicle • The Guardian • The Economist • Financial Times • Newsday • New York Post • theSkimm • Refinery29 • Bloomberg • Self • Real Simple • Town & Country • Bustle • Paste • Publishers Weekly • Library Journal • LibraryReads • Book Riot • Pamela Paul, KQED • New York Public Library