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Books

5 Books | by Aaron Coe

Ogilvy on Advertising

Ogilvy on Advertising

Books

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Guide My Feet

Guide My Feet

Books

The founder of the Children's Defense Fund and author of The Measure of Our Success presents prayers and meditations to inspire all those, such as parents, teachers, and ministers, who work on the behalf of children. Marian Wright Edelman, founder and president of the Children's Defense Fund, is one of the most important moral leaders in America. Her first book, The Measure of Our Success was a #1 New York Times bestseller—spending 16 weeks on the list, selling more than 450,000 copies and garnering spectacular praise from Hillary Clinton, Maya Angelou, and Oprah Winfrey. Guide My Feet continues her crusade for the well-being of America's children by providing a counterweight to the lesson society is teaching this generation of children—to be soulless takers instead of empowered givers. Guide My Feet is a collection of prayers and meditations gathered from Edelman's own holiday rituals and experiences and the writings of such inspiring leaders as Dr. Martin Luther King Jr., Gandhi, and Frederick Douglass. It urges readers to commit to and pray for strength and patience, and offers solace and direction for parents troubled by the commercialism and violence running rampant in today's society. Filled with wisdom, compassion and understanding, it provides an important spiritual and moral resource all caregivers can turn to as they strive to instill values, integrity, self-discipline and faith in children.
Life 3.0

Life 3.0

Books

How will Artificial Intelligence affect crime, war, justice, jobs, society and our very sense of being human? The rise of AI has the potential to transform our future more than any other technology—and there’s nobody better qualified or situated to explore that future than Max Tegmark, an MIT professor who’s helped mainstream research on how to keep AI beneficial. How can we grow our prosperity through automation without leaving people lacking income or purpose? What career advice should we give today’s kids? How can we make future AI systems more robust, so that they do what we want without crashing, malfunctioning or getting hacked? Should we fear an arms race in lethal autonomous weapons? Will machines eventually outsmart us at all tasks, replacing humans on the job market and perhaps altogether? Will AI help life flourish like never before or give us more power than we can handle? What sort of future do you want? This book empowers you to join what may be the most important conversation of our time. It doesn’t shy away from the full range of viewpoints or from the most controversial issues—from superintelligence to meaning, consciousness and the ultimate physical limits on life in the cosmos.
The Problem with Software

The Problem with Software

Books

An industry insider explains why there is so much bad software--and why academia doesn't teach programmers what industry wants them to know. Why is software so prone to bugs? So vulnerable to viruses? Why are software products so often delayed, or even canceled? Is software development really hard, or are software developers just not that good at it? In The Problem with Software, Adam Barr examines the proliferation of bad software, explains what causes it, and offers some suggestions on how to improve the situation. For one thing, Barr points out, academia doesn't teach programmers what they actually need to know to do their jobs: how to work in a team to create code that works reliably and can be maintained by somebody other than the original authors. As the size and complexity of commercial software have grown, the gap between academic computer science and industry has widened. It's an open secret that there is little engineering in software engineering, which continues to rely not on codified scientific knowledge but on intuition and experience. Barr, who worked as a programmer for more than twenty years, describes how the industry has evolved, from the era of mainframes and Fortran to today's embrace of the cloud. He explains bugs and why software has so many of them, and why today's interconnected computers offer fertile ground for viruses and worms. The difference between good and bad software can be a single line of code, and Barr includes code to illustrate the consequences of seemingly inconsequential choices by programmers. Looking to the future, Barr writes that the best prospect for improving software engineering is the move to the cloud. When software is a service and not a product, companies will have more incentive to make it good rather than "good enough to ship."
The Mezuzah in the Madonnna's Foot

The Mezuzah in the Madonnna's Foot

Books

Acclaimed in the Progressive's "Best Reading of 1993," these thrilling and harrowing firsthand stories of survivors and their rescuers vividly reveal the secret history of the Jews who found asylum from Hitler's Final Solution under Franco's Fascist regime.