5 Books | by Lindsay pedersen
It is the year 2017 and gender equality and women thriving in work place without fear of sexual harassment or discrimination is the #1 unsolved social issue of our time. Better Together: 8 Ways Working with Women Leads to Extraordinary Products and Profits offers a rare and startling look at the business world through the lens of an expert looking in and plots out how ALL types of businesses can gain a competitive advantage and excel past competitors by simply nurturing an equal blend of men and women on leadership teams and staff. It focuses on powerful and implementable solutions that any CEO, manager, or team leader can put to use to ensure that women thrive within the organization, leading to the business being more successful, customers happier, and employees more fulfilled. Author Jonathan Sposato knows the challenges facing women in startup tech and venture capital today because he specifically builds his companies with-out those obstacles. He credits the unprecedented success of his businesses on his brand of gender-balanced culture, and in this fully practical guidebook to his celebrated style of team building, he puts his eight secrets to profiting through diversity in your hands. These secrets are not just for tech companies, but for teams and companies in ANY industry. It is the culmination of extensive research on the many issues that affect gender equality (or lack thereof) in the workplace, exhaustive interviews with many powerful female CEO’s and executives who have been brave in sharing stories of their own personal struggles and triumphs, as well as Jonathan's own experiences as a male entrepreneur, CEO, and angel investor in supporting the advancement of women in business. The book also shows us why that’s not only the right thing to do, but the smart thing to do economically. With the same entertaining and informative delivery that makes him a sought-after speaker worldwide, Jonathan walks you through adjusting your own culture to open the FULL potential of your workforce. The data will amaze you and the real-world voices will inspire you, and with Better Together you can achieve more success with more women on your team. If you care about inclusivity and beating the forces that prevent it, you will want to read this book. About the Author; Jonathan Sposato is chairman and co-founder of Geekwire, PicMonkey, and WeCount.org, and in general, a serial startup founder. Since his early days as a high-performing player on the first Xbox and Xbox games business, he’s gone on to add numerous awards for innovation, voted “CEO of the Year” for Picnik.com, receiving the University of Washington’s “Man of Integrity” award, and becoming the only person to sell two companies to Google. He recently promised all his future investments to female-founded companies—another first in the technology industry.
Where'd You Go, Bernadette
*Soon to be a major motion picture starring Cate Blanchett* A whip-smart, hysterical dramedy about a family in crisis after the disappearance of its brilliant, misanthropic matriarch. Bernadette Fox is notorious. To her Microsoft-guru husband, she's a fearlessly opinionated partner; to fellow private-school mothers in Seattle, she's a disgrace; to design mavens, she's a revolutionary architect, and to 15-year-old Bee, she is a best friend and, simply, Mom. Then Bernadette disappears. It began when Bee aced her report card and claimed her promised reward: a family trip to Antarctica. But Bernadette's intensifying allergy to Seattle--and people in general--has made her so agoraphobic that a virtual assistant in India now runs her most basic errands. A trip to the end of the earth is problematic. To find her mother, Bee compiles email messages, official documents, secret correspondence--creating a compulsively readable and touching novel about misplaced genius and a mother and daughter's role in an absurd world.
In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it’s one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that’s surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life’s Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers—as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything.
Their Eyes Were Watching God
When Janie Starks returns home, the small Black community buzzes with gossip about the outcome of her affair with a younger man
Zero to One
#1 NEW YORK TIMES BESTSELLER If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.