The Tipping Point

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Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can

Author Malcolm Gladwell
Pages 288
Publisher Little, Brown
Published Date 2006-11-01
ISBN 0759574731 9780759574731
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