We Are All Weird
Books | Business & Economics / Marketing / General
3.8
(272)
Seth Godin
World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird. Mets fans, Yankees fans, Bears fans? Definitely weird. Face it. We’re all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.
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Author
Seth Godin
Pages
112
Publisher
Penguin
Published Date
2015-09-15
ISBN
1591848245 9781591848240
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