Pink Globalization poster


In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization—the spread of goods and images labeled cute (kawaii) from Ja

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Author Christine Reiko Yano

Pages 322

Publisher Duke University Press

Published Date 2013-04-29

ISBN 9780822353638 0822353636


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