Start with Why
Books | Business & Economics / Leadership
4.3
(6.7K)
Simon Sinek
The inspirational bestseller that ignited a movement and asked us to find our WHYDiscover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Leadership
Entrepreneurship
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More Details:
Author
Simon Sinek
Pages
256
Publisher
Penguin
Published Date
2011-12-27
ISBN
1591846447 9781591846444
Ratings
Google: 4.5
Community ReviewsSee all
"Must read! Always know your why. "
W K
Wendy Kersch
"Really enjoyed this one. It describes the importance of finding your why, in life and in business It goes through different examples and shines light in different company values and technics and why some prosper even in the hardest of times and other’s fail in the best of times. I recommend this for anyone especially if you are a business owner or in business. "
"This book was suggested to me by one of my good friend and i'm glad I got to read it, enjoyed every bit of it..."
p n
prime net
"This book is all about finding your purpose and why the hell you’re doing what you’re doing. Sinek’s main spiel is that if you want to inspire people, you gotta start with your why—the core reason behind your actions. It’s like stripping down to your soul and figuring out what truly drives you.
Now, here’s the thing: Sinek can get a bit preachy about this whole “golden circle” concept. He makes it sound like if you just find your why, everything else magically falls into place. Life ain’t that simple, buddy.
But don’t throw the book out just yet. There’s some solid truth in his message. Understanding your purpose can give you direction and help you make decisions that align with your values. It’s about having a compass in a world full of distractions and noise.
Sure, it can feel a bit fluffy at times, especially if you’re more into concrete, actionable advice. And yeah, Sinek repeats himself like he’s trying to drill it into your skull. But if you can look past the TED Talk vibes and dive into the core idea, you might find some clarity in your own journey.
So, “Start with Why” ain’t gonna solve all your problems or turn you into a motivational speaker overnight. It’s about introspection, finding your passion, and using that to drive meaningful action. Take it with a grain of salt, apply what resonates, and ignore the rest of the hype."
P J
Paysean Jones
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