White Hot: The Rise & Fall of Abercrombie & Fitch

"⭐️⭐️⭐️⭐️"

"I remember vaguely seeing the ab bag at my local mall and thinking about how strange it was. I don't think I was ever really interested in AF because of being asain American in the 2000's but I don't think sex really sold with me. Plus I didn't really like men lol. I also remember going into the store and getting a massive migraine from the perfume. Now that I'm an adult I realize how much inclusivity matters in branding for me. Having someone you can relate to."

"I never owned any A&F clothing but was in high school at the height of their popularity. I can remember how much their influence shaped popular culture and the effects of how it felt to not be on the outside of their target audience. I wish I had the confidence I have now to know how little it mattered in the long run. So glad this documentary exist to shed light on their terrible standards and practices."

"Boring documentary about a racist clothing company."

"Mind blowing "

"Fun business documentary. "

"One perspective….the wrong one"

"I thought reliving this era passively from my couch would be fun and reminiscent—I was wrong. Some anecdotes are insightful and even humorous, but generally it served up big spoon of irrelevant narrative. "

"Well done! "

"Interesting and disturbing….."