The Tipping Point
Books | Psychology / Social Psychology
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis
Community ReviewsSee all
"What I love about this book, is the analogy of something falling, as shown on the front cover. Either the item reaches "the tipping point" and passes it, and falls over, or doesn't reach the tipping point and doesn't fall over. Gladwell provides various examples of this, none of which are a book falling. Rather he discusses important issues and trends, that either reach a tipping point and become popular, or don't. He boils it down to a kind of science, applicable to anything."
"Interesting theories. Gladwell lays it out really nicely for a fun read. "