The Tipping Point

Books | Psychology / Social Psychology

4.1

(17.8K)

Malcolm Gladwell

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis

Business

Psychology

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More Details:

Author

Malcolm Gladwell

Pages

288

Publisher

Little, Brown

Published Date

2006-11-01

ISBN

0759574731 9780759574731

Ratings

Google: 4

Community ReviewsSee all

"Some of his best work. Great as an audiobook! "

Hannah Morris

"I actually think this book is useful for a teacher. Learning about the sticky factor could be an important teaching tool. Really good book, my first Gladwell but not my last! "

Siara Crager

"The Hunting Party and An American Marriage are two recent favorites. "

tamara staton

"What I love about this book, is the analogy of something falling, as shown on the front cover. Either the item reaches "the tipping point" and passes it, and falls over, or doesn't reach the tipping point and doesn't fall over. Gladwell provides various examples of this, none of which are a book falling. Rather he discusses important issues and trends, that either reach a tipping point and become popular, or don't. He boils it down to a kind of science, applicable to anything."

Jacob Dowd

"Yes, in fact, anything by Malcom Gladwell is pure joy to read. Exceptionally well written and full of really interesting information. You’ll really like it. "

David Garner

"An interesting read but really drags along at times"

Jordan Counihan

"In college, I had to write a paper for my writing class called "the tipping point essay," where we had to write about three smaller things that lead to a big change. As I started this book, I suddenly understood where my instructor got the idea for that paper."

Julie Brough

"This book was recommended to my husband by his boss back in 2006 but I picked it up instead one day. I found it very interesting socio-economical perspective using tangible instances of the time. I would recommend this book but I have yet to read any of his other works."