The Tipping Point
Books | Psychology / Social Psychology
4.1
(17.8K)
Malcolm Gladwell
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis
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Author
Malcolm Gladwell
Pages
288
Publisher
Little, Brown
Published Date
2006-11-01
ISBN
0759574731 9780759574731
Ratings
Google: 4
Community ReviewsSee all
"I just flew straight through this audiobook for my first read of the year! I wanted to read something by him for a while now and since I would have to wait a very, very, very long time for his newest book [b:Talking to Strangers|43848929|Talking to Strangers|Malcolm Gladwell|https://i.gr-assets.com/images/S/compressed.photo.goodreads.com/books/1549393502l/43848929._SX50_.jpg|68174561], about a year in fact, I decided to try this one. Boy am I glad I did ! This was so interesting and it really had me hooked from the beginning and not just because I know and am familiar with what Malcolm Gladwell does best (explain complex issues in direct and engaging ways). If a book can start by talking about disease epidemics, then hush puppies (the shoe line, not the food item), and then onto the children’s tv shows Sesame Street and Blue’s Clues, all in one chapter, then I am in. I also really liked the parts where he talked about crime statistics and the “tipping point” where places like New York City became safe and livable again after the so-called “broken window effect”. This should really be called the “graffiti” effect; by city officials and subway workers collectively deciding that no subway car (no matter how old and decrepit looking) should have anymore graffiti on it going forward, it had a huge affect on crime rates and safety for the community. This example goes to show you what some, what may seem like micro, insignificant changes that like I said before, had a huge affect on the community. If like me you are on a HUGE waiting list for his most recent book, I really suggest to try his backlist, which I am hoping to go through more of this year."
"This book was published 10 years ago, and it became clear to me after reading the first couple chapters (just this month) that many of the ideas of this book have so infiltrated our culture that they seem almost common place. This is to the book's credit, I think, and it was nice to education myself on where many of the ideas on "social epidemics" began in the first place. <br/><br/>I think the most interesting concepts here center on the notion that many time our assumptions about human behavior are wrong. And that huge social changes can many times come from just little cultural pushes. <br/><br/>I thought the book would be more journalistic, since Gladwell is a journalist -- but I found it read a lot like a business book, which was something of a turn-off. I did learn many new things from the book as well that I think will stick with me as I deal with people and cultural trends in the future."
"What I love about this book, is the analogy of something falling, as shown on the front cover. Either the item reaches "the tipping point" and passes it, and falls over, or doesn't reach the tipping point and doesn't fall over. Gladwell provides various examples of this, none of which are a book falling. Rather he discusses important issues and trends, that either reach a tipping point and become popular, or don't. He boils it down to a kind of science, applicable to anything."
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